What is a brand survey?
A brand survey is a market research tool used to measure the strength and appeal of a company’s brand. It is typically conducted by a survey data collector, who selects a representative sample of consumers and asks them questions about their awareness, perceptions, and attitudes towards the brand.
The results of a brand survey can be used to help make decisions about marketing strategy, rebranding initiatives, and product development. Additionally, brand surveys can be used to track changes in consumer sentiment over time.
Why use a brand survey service?
There are many reasons why you might want to use a brand survey service. For example, you may want to:
Understand how aware consumers are of your brand
Gauge whether or not consumers have a positive or negative association with your
Identify the key drivers of brand equity
Understand how your brand stacks up against the competition
Track changes in consumer sentiment over time
A brand survey can provide you with all of this information and more. By conducting regular surveys, you can gain insights into how your brand is performing and make changes accordingly. Additionally, a brand survey can help you track changes in consumer sentiment over time, which can be helpful in identifying early signs of trouble.
Can you do a brand survey on your own, or is it better to team up with a market research company?
on your needs and resources. If you have a small budget and only need basic
information, you may be able to do a brand survey on your own. However, if you
need more detailed data or want to track changes over time, it is better to
team up with a market research company, such as John Zogby Strategies.