What is Reputation Management?

The term reputation management plays a prominent role in today’s digital marketing landscape. Companies and their reputations in the digital world are just as important as their reputations in the traditional business landscape. Therefore, a company often seeks out the services of a digital ad agency to repair any damage its reputation suffered from any negative information circulating over the internet.

When a company or organization engages in reputation management, they are attempting to create or maintain a certain image for new or existing customers. Companies use powerful social media tools and reputation management software developed by a digital advertising agency to determine what people say about their business via online platforms. A strong reputation management campaign also monitors platforms such as social media to determine what the consensus is about a company.

Websites today are no longer static pages with very little useful content or participation. The key to building and maintaining a successful business today is to build solid interactions and to participate with the customer base. Companies must recognize the importance of user-generated content and what that content says about their businesses. Facebook, Twitter, Instagram and all other social media platforms are a medium for users to talk about a company’s latest product or service. That user-generated content can spread like wildfire across social media and instantly build or tear down a company’s reputation. A digital agency can help craft a solid reputation through these platforms or help rebuild a damaged reputation that occurred from negative user-generated content.
Sticky Web Media is a digital advertising agency that specializes in helping businesses of all sizes to improve their marketing efforts online.